Archive for April 19th, 2017

April 19, 2017

Partnering with MoFPI for World Food India 2017

Digital-Media-Partners

The current Government is known to take big initiatives like Make in India, Swachh Bharat Abhiyaan, Invest India et al. They are also known to adopt digital media for creating a larger share of voice. The next big initiative that they are undertaking is World Food India, a global event by the Ministry of Food Processing Industries to facilitate partnerships between Indian and foreign businesses and investors.

Think about this: Have you ever seen an Indian denying Pakistani Kebabs or an Israeli denying Lebanese Falafel? That’s because food is a global connector. It is the universal bonding agent that brings people together. If you think about it, we are divided by country boundaries but united by food! Whether it is colleagues sharing a meal together, a family reunion or a diplomatic dinner, food induces a sense of belongingness.

When we heard that MoFPI and CII are undertaking this initiative called World Food India 2017 to provide a favourable environment for businesses to flourish in the food processing sector, our first thought was – ‘India is the largest consumer and the largest producer. So, if we can produce and consume, then why not process?!’ It made absolute sense to partner with the Government and help them leverage digital media to gain visibility.

There is phenomenal enthusiasm about this event worldwide. On 6th March, Hon’ble Union Minister, Harsimrat Kaur Badal launched the website for the event www.worldfoodindia.in and chaired sessions with state ministers and foreign ambassadors. With a 50K+ community on Facebook, varied conversations amongst influencers and investors across countries on Twitter, World Food India 2017 is set to become the largest gathering of investors, manufacturers, producers, food processors, policy makers and organizations around the food ecosystem globally.

The three-day extravaganza to be hosted in New Delhi from 3rd to 5th November 2017 will put India on the global map in the food processing industry. The event will bring together global and Indian leaders across the food value chain on one platform. The gala event will also provide opportunities for networking and collaborations. To get more updates about the event, follow them on Facebook and Twitter.

As the digital media partners, we are all set to become the pillar of this transformation and create roaring success for the initiative. Watch out for some epic campaigns in the months to come.

Source: http://www.omlogic.com/blog/partnering-with-mofpi-for-world-food-india-2017/

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April 19, 2017

Save Motherhood and Prevent Maternal Death

Save Motherhood and Prevent Maternal Death

Save Motherhood and Prevent Maternal Death

Every year, National Safe Motherhood Day is observed across India on the 11th of April to create and raise awareness about proper healthcare and maternity facilities for pregnant and lactating women. It is an initiative of the White Ribbon Alliance India (WRAI) to enforce that women must have adequate access to care during pregnancy, childbirth and postnatal periods.

The White Ribbon Alliance (WRA) is a nonpartisan, non-profit and non-governmental membership organisation that aims to decrease maternal and newborn deaths globally. It was formed to address the voices of women at risk of dying in childbirth. The alliance grew rapidly as thousands of people and groups joined the network, speaking as one voice, identifying problems in their own communities and finding specific solutions at a national level across Africa and Asia.

Every minute of every day, somewhere in the world and most often in a developing country, a woman dies from complications related to pregnancy or childbirth. Our mission, as a result, should be to inspire and convene advocates who can campaign to uphold the right of all women to be safe and healthy before, during and after childbirth.

To achieve the same, WRAI organises activities and campaigns throughout the country. As a matter of fact, members of WRAI also join hands with other NGOs to share resources and technical expertise on National Safe Motherhood Day.

Due to lack of education and adequate health and medical services, about 44,000 Indian women die during pregnancy and childbirth. This number can be reduced with simple and proven techniques, and by improving accessibility and education among women. One of these measures could be informing mothers about their nutrition needs from the time they get pregnant to the time they deliver their baby. Another could be educating them about keeping their baby safe after birth through immunisations that are essential for his or her growth.

When a woman dies, children lose their primary caregiver. Her death is a major loss for her family, community and country.

Here are a few ways to prevent maternal deaths:
● Ensuring delivery by qualified and skilled birth attendant.
● Reducing anemia among women during adolescence and childbearing years.
● Educating women on nutrition during pregnancy.
● Informing women about family planning and safe methods.
● Improving antenatal care.
● Shedding light on the importance of breastfeeding.
● Providing postnatal care for pain, infections, excessive bleeding and nutrition.
● Preventing child marriage.
● Improving education of the girl child.
● Providing immunisation and other disease prevention methods.
● Detecting and managing birth complications.

With the help of organisations like UNICEF, WHO, WRAI and various NGOs across the country, India has been successful in lowering its abysmal maternal mortality rate (MMR). We owe this to their continuous efforts to bring about this positive change.

Article Source: http://www.thepontychadhafoundation.org/blog/health/save-motherhood-and-prevent-maternal-death/